Jung Ho Geortay


Lanvin, Kenzo, Jean-Paul Gaultier, Paul & Joe... the labels that have sought Jung Ho Geortay’s talent are numerous. Today, he is notably at the helm of Breton nautical clothing label Armor Lux’s Heritage line.

A few years ago, this hyperactive stylist began dreaming up mischievous and prints for shirts, produced as single pieces, each bearing a message concealed in a hidden spot (often inside the collar) and named after the calendar day corresponding to their creation. Encouraged by journalist Elisabeth Paillié and supported by the Printemps Design at Beaubourg (who were the first to market his shirts, in packs that repeated his prints), Jung Ho decided to create his own label, referencing his second name, PAUL.

“ the shirt is the only element of the masculine wardrobe where we can allow for a bit of imagination, as it can be counterbalanced by a nice sweater or a basic jacket.”

The Belgian stylist takes an obvious and crafty pleasure in toying with the standards of textile design, creating graphic ruptures through the skillful placement of unexpected elements into his motifs. The strategic arrangement of these minute details is sharp and cleverly camouflaged, conforming to the constraints of the classic dress code. To work in these playful details, all of the label’s shirts are cut and assembled by hand.

Saint Paul t-shirts, shirts and jackets are made for men and women. The hidden marks and the playful follies of the collection will delight style lovers weary of traditional sober, monotone prints.

Saint Paul is distributed in a handful of high-end stores internationally, from Paris to Tokyo by way of Seoul, Hong Kong, Jeddah, Berlin, Barcelona, Brussels and more...

Texte: Hélène Brunet-Rivaillon - Date 7 Mars 2012- WAD ONLINE magazine